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Our Key Initiatives

Keeping History Alive! 

The idea to build a museum of Sierra Ski History and the 1960 Winter Olympic Games has been in the hearts and minds of the skiing community for many decades; so when members of the Tahoe Truckee community joined together to pursue this goal, they established a Non-Profit 501 (c)(3) Foundation (Squaw Valley Ski Museum Foundation) and began to look for a site where the stories and events of over 100 years of ski history could be displayed in a modern facility.

In 2010, at the end of a week-long Olympic Heritage Celebration of the 50th anniversary of the 1960 Winter Olympics, an un-forgettable, sold-out Gala was held at the resort at Squaw Creek in Squaw Valley. It’s widely acclaimed success was proof of overwhelming interest and support . Soon after, an enthusiastic board of directors launched a fundraising campaign to hire a full-time executive director and engaged consultants, engineers and architects to complete the permitting process to secure the location. Grants from Placer and Nevada Counties have provided significant support, along with matching donor funds from Board members, organizations and individual donors in the community.

A new name, Sierra Nevada Olympic & Winter Sports Museum, better represents the geographic region and core values of the museum. The catchy acronym will resonate with all generations: The S.N.O.W. Sports Museum. Exhibits will display historical artifacts dating back to the 1800’s, and photographs and films will add to the stories and memories of past feats and events . The Museum will offer dynamic Educational opportunities for students and adults with lectures, films and fun interactive workshops.

Key Initiatives

The future S.N.O.W. Sports Museum will reflect a variety of interests of our greater community to preserve the winter sports and Olympic history of the Sierra Nevada Region, to share stories of the legends of winter, and to inspire generations to experience the wonder and passion of our unique mountain spirit.

Cultural Center

Filled with winter sports history in the Sierras from the Washoe Tribe to today’s athletes.

Olympic Museum

Honoring athletes past and present, including the VIII Winter Olympic Games held in 1960.

Hall of Fame

Regional Winter Sports Olympic and World Cup athletes, plus the pioneers that shaped the industry.

Education & Awareness

Programs in history, culture, sports innovation, plus environmental stewardship about how climate change affects our winters, our water, our lives.

Event Space

Designed to gather and experience exhibits, films, conferences, and lectures for residents and visitors.

Community Hub

Year-round enrichment with amenities that support educational programs for history, arts & culture.

Iconic Building

Environmentally significant, nestled in Squaw Valley Park, with exhibits and technology space.

Cafe and Shop

No great museum would be without nourishment and gifts to help create new memories.

Visitor Center

Halfway between Lake Tahoe and Truckee, the museum will include a regional visitor center.

Our Leadership

Board of Directors

David C. Antonucci, President
Eddy Ancinas, Vice President
Nancy Cushing, Secretary
Mike Livak, Treasurer
Bill Clark
Emily Ehrlich Laine
John Wilcox                                                  Gary Davis                                                      Ron Parson                                                    Lori Pommerenck
Christine Horvath
Renee Wagner

Advisory Committee

Tim Bogardus
Jim Dill
Tom Dwelle
Megan Ganim Sahnow
Scott Keith
Gary Nagle
Nancy O’Connell
Lynn Suter                                                    John Fagan
Starr Walton-Hurley

The iconic displays of winter sports history will be an amenity to visitors and locals alike. The caliber of exhibits, community space and informational resources will enhance our destination offerings and we couldn’t be more excited to watch the Museum come to fruition.

- Travis Ganong

U.S. Olympic Ski Team

Get Involved

Through generous donations, grants and the enduring support of the Tahoe Truckee community, we have built a passionate team to bring the vision to a reality in the near future. Yet, there is much work to be done. Please consider a contribution to the foundation through the Community Campaign or by contacting the S.N.O.W. Sports Museum team to get involved.